In last seminar, we are informed that the final exam will include case study which is a big challenge because we must read a case and analyzing it under time constrain. For business students, case study is very fundamental and common, and they have studies hundreds of cases. sometimes they even try to solve real cases.
I think business is not like engineering which has well-established laws, theory and formular. What engineering handles is all physical facts which can have clear right or wrong answers. but business is another story that too many external factors can have crucial impact on the decision and business activity. It is more difficult to judge or assess what is undetermined and instable.
Case study is an effective way to accummulate experience for handling similar problem. From the past experience of succeed or pain of failure, we can learn from that, and try to make right choice if similar circumstances happen. Another sigficance of case study is to view a problem from difference angles so that we can have balanced perspective. Those influcing factors can be understood better and how they may interact and cause benefit or harm in one way or another.
It is always easier said than done. we practiced one case in seminar. Our case is a mini case which is about design and implement a wireless infrastruture for a regional food safety initiative in Southeast Asia. Even this mini case, we stil have difficulty to cope with in the sense of overlooking certain issues or suggesting someting unfeasible or ineffective.
The key issue we should always bear in mind is how we can apply new technology to add value to our product and service, how different parties in case can benefit in the sense of profit or convenience. The "all-win" situation is our pursuit.
Thursday, February 22, 2007
Wednesday, February 14, 2007
tourist on the go...
After the presentation of bird park assignment, we wrote on the board all our business ideas into 4 different bloc which are 4 stages in any business: initiate, enter/begin, complete and retirement. In each stage, our ideas are consolidated. We can have a well-round perspective from different angles. No one can think everything, but we can integate everyone's intelligence and contribution to figure out a better solution.If our idea is applicable and feasible in Jurong Bird Park, it is even more valuable in bigger maze such as Disney or night safari.
I feel this semester, this course quite focuses on the tourist industry. Our project is also about how to implement technology to provide value-added survice to tourists. I have travelled to Malaysia for a few times. from a point of view as a traveller, the most importance is the convenience.
The difficulties include:
(1)quite often lost in the downtown
(2)language barrier, would like to get more information in prefered language
(3)payment is troublesome. sometimes i would like to expend more, but i have limited Ringgit. to avoid trouble to exchange money reduces my impulse to buy.
our peers' project ideas are very fabulous and impressive. I am thinking how we can encourage tourists to travel more and spend more in singapore. I have a idea that in corporte with the casino/resort which will be operating in 2010, is it possible to use handphone or WAP to do on-line gambling. the tourist no need to be physically in the casino. Some specially gambling can be viewed through on-line camera, and tourists can choose and bet even in their hotel. I have not figured out the details, just have this idea in mind as most gamblers are price-insensitive in the sense that if they win, they do not mind to spend more. A big market potential lies in this gambling segment.
I feel this semester, this course quite focuses on the tourist industry. Our project is also about how to implement technology to provide value-added survice to tourists. I have travelled to Malaysia for a few times. from a point of view as a traveller, the most importance is the convenience.
The difficulties include:
(1)quite often lost in the downtown
(2)language barrier, would like to get more information in prefered language
(3)payment is troublesome. sometimes i would like to expend more, but i have limited Ringgit. to avoid trouble to exchange money reduces my impulse to buy.
our peers' project ideas are very fabulous and impressive. I am thinking how we can encourage tourists to travel more and spend more in singapore. I have a idea that in corporte with the casino/resort which will be operating in 2010, is it possible to use handphone or WAP to do on-line gambling. the tourist no need to be physically in the casino. Some specially gambling can be viewed through on-line camera, and tourists can choose and bet even in their hotel. I have not figured out the details, just have this idea in mind as most gamblers are price-insensitive in the sense that if they win, they do not mind to spend more. A big market potential lies in this gambling segment.
Wednesday, January 31, 2007
new idea and flash...
In the 3rd seminar, the professor talked about the wisdom of crowds. From James' research, it shows individual may behave different if they are in a team, because they have more consideration such as the role and responsibility in the team. when i took the subject "human resource management", it introduced the topic of organisation behaviour which briefly mention this kind of group phenomenon as well...
whether group performance is better or worse than the individuals, i think it is case by case. The professor gave 2 examples which illustrate that the more people from different background may have different perspective and considerations, and the overall decision can be more balanced with minimized individual bias. in this scenario, the collective wisdom outperforms individuals.
But if the status of group member is not equal, what they say may not be what they think. this reservation and distortion of their true think can severely undermine the wisdom of crowds. when more people are in a team, the effectiveness and efficiency of implementing a task are likely reduced significantly.
as technology is progressing so fast, it generates lots of business opportunity. this course teaches us to be visionary enough to discover and seize these opportunity, and try to implement it to generate profit. For example, the mobile-commerce, it can provide customized service. the main point is that from their movements, it can predict customer's need, and initiate value-added information and services to enhance customers' satisfactory. many new ideas from the professor really interested me very much. although it still have some technical difficulties and cooperation barriers to apply them in real business right now, it outlines the future development of this industry. as the competition between all the inform-communication companies are intense, only the one mastering and provideing mobile-services can stand out and survive in this mature market.
our final presentation requires use of flash, as a flash-illiterate, i have done some searching in internet. i have found certain real good website teaching basic flash knowledge
http://movielibrary.lynda.com/html/modPage.asp?ID=63
this one conducts its teaching in english, unfortunately it is only free for some beginning chapters, u have to pay to learn the rest chatpers.
http://www.pconline.com.cn/pcedu/videoedu/flash/0509/698821.html
http://www.it.com.cn/f/edu/057/11/141927.htm
these two have complete teaching, but they have only chinese version.
regarding the campus free call i had mentioned last week, this is webiste "http://www.m1.com.sg/M1/site/M1Corp/menuitem.e2f30a2a1a1860b609b422103f2000a0/?vgnextoid=cabd609933b72010VgnVCM100000275a160aRCRD" from which we can get more detailed information about it.
hopefully these websites are useful for those who need.
whether group performance is better or worse than the individuals, i think it is case by case. The professor gave 2 examples which illustrate that the more people from different background may have different perspective and considerations, and the overall decision can be more balanced with minimized individual bias. in this scenario, the collective wisdom outperforms individuals.
But if the status of group member is not equal, what they say may not be what they think. this reservation and distortion of their true think can severely undermine the wisdom of crowds. when more people are in a team, the effectiveness and efficiency of implementing a task are likely reduced significantly.
as technology is progressing so fast, it generates lots of business opportunity. this course teaches us to be visionary enough to discover and seize these opportunity, and try to implement it to generate profit. For example, the mobile-commerce, it can provide customized service. the main point is that from their movements, it can predict customer's need, and initiate value-added information and services to enhance customers' satisfactory. many new ideas from the professor really interested me very much. although it still have some technical difficulties and cooperation barriers to apply them in real business right now, it outlines the future development of this industry. as the competition between all the inform-communication companies are intense, only the one mastering and provideing mobile-services can stand out and survive in this mature market.
our final presentation requires use of flash, as a flash-illiterate, i have done some searching in internet. i have found certain real good website teaching basic flash knowledge
http://movielibrary.lynda.com/html/modPage.asp?ID=63
this one conducts its teaching in english, unfortunately it is only free for some beginning chapters, u have to pay to learn the rest chatpers.
http://www.pconline.com.cn/pcedu/videoedu/flash/0509/698821.html
http://www.it.com.cn/f/edu/057/11/141927.htm
these two have complete teaching, but they have only chinese version.
regarding the campus free call i had mentioned last week, this is webiste "http://www.m1.com.sg/M1/site/M1Corp/menuitem.e2f30a2a1a1860b609b422103f2000a0/?vgnextoid=cabd609933b72010VgnVCM100000275a160aRCRD" from which we can get more detailed information about it.
hopefully these websites are useful for those who need.
Monday, January 22, 2007
html
The add-and-drop period is over so that there is no way to withdraw but progress forward bravely to survive in this course...
First of all, i should clarify that our lecture is kind and senior as a teaching staff in NBS, and also experienced in the field of both technology and e-business.
i like the cosy atmosphere during the course which is quite friendly and open for discussion. this nurtures an inductive learning environment in which students can take more initiatives to contribute and share their ideas in class. it adds values to the whole class and everyone contributes and benefits.
although the course usually lasts less than 3 hours, we have to do much more self-learning beyond the class. actually before session 2, i had followed the instructions from the websites to try out certain basic html-writing in my previous blog. that is why there are some bizarre sentences and tables there. after session2, the w3schools website is even more comprehensive and informative which demonstrate various html applications with examples. we can edit html and get hand-on experience of how to write html in an expected manner. it is very beneficial and facilitating me to grasp the rough idea what html is about.
i would like to learn more about html, then with solid foundation, i can touch on the learning of xhtml and css. more effort will be put in this course for enriching and preparing myself for the challenges in the future.
First of all, i should clarify that our lecture is kind and senior as a teaching staff in NBS, and also experienced in the field of both technology and e-business.
i like the cosy atmosphere during the course which is quite friendly and open for discussion. this nurtures an inductive learning environment in which students can take more initiatives to contribute and share their ideas in class. it adds values to the whole class and everyone contributes and benefits.
although the course usually lasts less than 3 hours, we have to do much more self-learning beyond the class. actually before session 2, i had followed the instructions from the websites to try out certain basic html-writing in my previous blog. that is why there are some bizarre sentences and tables there. after session2, the w3schools website is even more comprehensive and informative which demonstrate various html applications with examples. we can edit html and get hand-on experience of how to write html in an expected manner. it is very beneficial and facilitating me to grasp the rough idea what html is about.
i would like to learn more about html, then with solid foundation, i can touch on the learning of xhtml and css. more effort will be put in this course for enriching and preparing myself for the challenges in the future.
Wednesday, January 17, 2007
This is the first paragraph.
This is a really interesting topic!my picture.
W3C.
| Year | Sales |
|---|---|
| 2000 | $18M |
| 2001 | $25M |
| 2002 | $36M |
First lesson of MB362
Last friday, i have attended the first lecture of MB362 which is my last business-minor subject.
It is more challenging than i expected. As what will be taught in the lesson is quite new to me, and i can probably learn more from this course because i lack the knowledge in this field. Just do my best to learn as much as i can disregarding the grade. i will cherish this course as an oppotunity to learn, rather than a subject to get a reasonable grade...
The class is rather small that many people did not show up in the first session. That is quite odd.
The teacher is a kind old man from USA. Finally i can hear some excellent english.
Hopefully i can survive in this course, more importantly i can enjoy the whole process of learning and appreciate the last semester in my university life...
It is more challenging than i expected. As what will be taught in the lesson is quite new to me, and i can probably learn more from this course because i lack the knowledge in this field. Just do my best to learn as much as i can disregarding the grade. i will cherish this course as an oppotunity to learn, rather than a subject to get a reasonable grade...
The class is rather small that many people did not show up in the first session. That is quite odd.
The teacher is a kind old man from USA. Finally i can hear some excellent english.
Hopefully i can survive in this course, more importantly i can enjoy the whole process of learning and appreciate the last semester in my university life...
Subscribe to:
Posts (Atom)